What is Amazon A+ Content?

Amazon A+ Content (formerly Enhanced Brand Content) is the rich-image and text content that appears below the bullets on a brand-registered Amazon UK listing. It replaces the plain product description with up to five image-and-text modules built around your brand story, comparison charts and benefit panels.

How does A+ Content help conversion?

Amazon's own data shows A+ Content lifts conversion by 3–10% on average; in higher-consideration UK categories like supplements, electronics and homeware we routinely see double-digit gains. It works by handling objections visually, anchoring the brand story above competitors and giving mobile shoppers a scannable benefit summary the bullets can't.

What is Amazon Premium A+ Content and who can use it?

Premium A+ adds interactive modules — comparison charts, hover hotspots, embedded video, full-width imagery and Q&A — on top of standard A+. It's free for brands hitting Amazon's invite criteria (typically a sustained sales threshold and an active brand store). We design to whichever tier you have access to in Seller Central or Vendor Central.

What's the difference between Basic A+ and Premium A+?

Basic A+ is the standard format available to every brand-registered seller — five image-and-text modules per ASIN. Premium A+ adds interactive modules (comparison charts, hover hotspots, embedded video, full-width imagery) and is available to higher-volume brands. We design to whichever tier you have access to in Seller Central or Vendor Central.

How long does Amazon A+ Content take to build?

Strategy and copy: five working days from brief sign-off. Design and module build: a further five working days after copy approval. End-to-end: roughly two weeks for a Standard A+ module, slightly longer for a Premium A+ build, with up to three revision rounds included as standard.

Will A+ Content increase my Amazon conversion rate?

Most well-built A+ Content lifts conversion by 3–10% per Amazon's own benchmarks, with stronger gains on higher-consideration UK categories like supplements, electronics and homeware. Real-world impact depends on the underlying listing quality, the strength of the brand story, and whether comparison and objection-handling modules are included.

Do you offer Amazon A+ Content design for UK Vendor Central too?

Yes — A+ Content for Vendor Central uses the same five-module brand-content framework as Seller Central, but with additional Premium-A+ access if your vendor terms allow. We build, upload and assign A+ to the parent ASIN inside Vendor Central directly.

Do you write the A+ copy or do I provide it?

We write it. We run a structured brand brief at the start to capture positioning, proof points, objections and tone — then write all module copy in UK English to Amazon's claim and character rules. You review and approve the copy before any visual design work begins.

Is A+ Content worth it for a small brand, or only for established sellers?

Any brand-registered seller can use A+ Content, whatever their size — it appears below the bullets and replaces the plain description. Amazon's own data shows a 3–10% average conversion lift, which compounds as traffic grows. For newer brands we usually sequence A+ after the core listing rewrite, so the gain lands on a page already converting.

Will the free listing audit tell me whether A+ Content is my priority?

Yes. The free audit reviews your existing A+ Content — or flags its absence — alongside your title, keywords, images and 2026 compliance, and returns a written PDF of prioritised recommendations within 24 hours. If bullets or imagery are the bigger conversion lever, the audit says so before you spend anything.

Amazon A+ Content UK — From £395 per ASIN

A+ Premium Content

From £395 · per ASIN, UK marketplace

A+ Content that converts browsers to buyers.

From £395 per ASIN · Premium A+ available · Compliance-checked.

Mobile-first design — A+ that holds up on the 80% of Amazon traffic that's mobile.

Get an A+ quote — from £395 Talk to Billy

Amazon A+ Premium Content example modules — image-with-text, comparison chart and lifestyle hero, rendered as they appear on a UK Amazon product detail page

Billy Kukadia presenting an Amazon A+ Premium content layout with comparison and module grid — UK A+ Content specialist

A+ Premium · Modules · CVR

What this is

Amazon A+ Content (formerly Enhanced Brand Content) is the rich-image, comparison-chart and brand-story content that replaces the plain product description on a Brand-Registered Amazon UK listing. We build Basic and Premium A+ to Amazon's 2026 module standards, mobile-rendered and proofed against the live detail page before submission. From £395 per ASIN, with up to three rounds of revisions and additional variations from £49.95 each.

Modules included

Hero module

Comparison chart

Image + text

Lifestyle

Brand story

What you receive

Five Amazon-compliant A+ modules per ASIN (or seven for A+ Premium).
Module-by-module copy, written for UK shoppers and indexed for buyer-intent terms.
Bespoke module imagery, infographics and comparison charts.
Brand Story carousel for Brand Registry-enrolled sellers.
Mobile preview review before submission to Seller or Vendor Central.
Upload to Amazon and post-publish QA pass.
Editable source files released on final payment.

Standard turnaround: 10–14 working days from brief approval. Up to three rounds of revisions included.

What We Create

Five modules per ASIN — seven on Premium A+.

Every module is designed around one specific conversion job — brand story, comparison, claim handling, lifestyle, FAQ.

A+ Premium Content

RRP £1,495

£395

excl. VAT · UK marketplace

Full A+ Content module design and copywriting
Up to five custom modules per ASIN
Lifestyle and product imagery integration
Three revision rounds included
Ready for upload via Amazon Brand Registry

Get an A+ quote — from £395

Additional ASIN variations: £49.95 each

Premium A+ Gallery · UK Rebuilds

The actual modules behind a Premium A+ rebuild

Three anonymised UK Amazon rebuilds — each shown as the before snapshot, the headline metrics that shifted, the exact module stack we shipped, and a styled mockup of every module on the right. Same product, same price, same reviews — only the A+ changed.

Case 01 · Beverage · 3P Seller

UK premium-tea brand

Premium A+

Before

Generic A+ template — hero banner, three feature tiles. No comparison module, no provenance story, no objection handling against £6 supermarket alternatives.

Premium A+ rebuild

After

Premium A+ rebuild with sourcing-story carousel, comparison module against mainstream alternatives, and brand-trust band carrying the founder note and certifications.

Conversion rate

Baseline

+9.4%

Return rate

8.2%

−14%

Avg. order value

£18.10

+22%

Module breakdown · top → bottom

01
Full-width hero
Lifestyle hero — tea-house ritual, founder copy overlay
02
Brand story
Sourcing journey from Assam estate to UK kitchen
03
Comparison chart
Premium-tea matrix vs. supermarket & direct competitors
04
Lifestyle module
Brewing ritual + serving suggestions, mobile-first crops
05
Trust + certifications
Soil Association · Rainforest Alliance · UK family-owned
06
FAQ / objection-handling
Caffeine, brewing temperature, allergens, gifting questions

Module preview · mobile-first

01Full-width hero

ESTATE TEA CO.

A+ PREMIUM

Steeped in ritual.

Single-estate Assam, hand-blended in Yorkshire.

4.7 · 2,418

£18.50

02Brand story

From leaf to cup

Assam estate

Hand harvest

Small-batch blend

UK kitchen

03Comparison chart

How we compare

Feature

Brand A

Brand B

Single estate

Whole-leaf

Soil Association

Plastic-free

04Lifestyle module

The 4-minute steep

95°C · whole leaf · serve neat

05Trust + certifications

Soil Association

Verified

Rainforest Alliance

Verified

UK family-owned

Verified

Whole-leaf grade

Verified

06FAQ / objection-handling

How much caffeine per cup?

What's the ideal brewing temperature?

Are there any allergens?

Do you offer gift packaging?

Illustrative example — outcomes vary by category, price point, reviews & seasonality. Mockups are stylised composites; no real brand logos or copyrighted imagery used.

Case 02 · Health · 3P Seller

UK vitamins & supplements brand

Premium A+

Before

Standard A+ riddled with restricted-claim risk, no objection handling for dosage or allergens, comparison module missing entirely.

Premium A+ rebuild

After

Premium A+ rebuilt under MHRA + ASA-aligned phrasing, with a dosage-and-safety FAQ module, allergen panel, and a comparison chart that maps the full range.

Restricted-claim flags

4 open

Mobile conversion

Baseline

+11%

Customer Qs / week

Module breakdown · top → bottom

01
Full-width hero
Clinical-clean hero with claim-compliant headline
02
Specs / ingredients
Ingredients table — RDA %, source, vegan/allergen flags
03
Comparison chart
Cross-range chart linking all SKU variants
04
Trust + certifications
GMP, ISO 22000, third-party lab-tested badges
05
FAQ / objection-handling
Dosage, contraindications, pregnancy, allergens
06
Brand story
Founder pharmacist note — why the formulation exists

Module preview · mobile-first

01Full-width hero

PHARMA-GRADE UK

A+ PREMIUM

Formulated by pharmacists.

UK-made · MHRA-aligned · third-party tested

4.8 · 5,712

£24.95

02Specs / ingredients

What's inside

Vitamin D3

92% RDA

✓

Magnesium

78% RDA

✓

Vitamin K2

88% RDA

✓

Zinc

70% RDA

✓

03Comparison chart

Pick your formula

Feature

Brand A

Brand B

Daily

High-Strength

Active

Sleep

04Trust + certifications

GMP

Verified

ISO 22000

Verified

Lab-tested

Verified

UK-made

Verified

05FAQ / objection-handling

What's the daily dose?

Are there any contraindications?

Is it safe in pregnancy?

What allergens are present?

06Brand story

A note from our founder

Illustrative example — outcomes vary by category, price point, reviews & seasonality. Mockups are stylised composites; no real brand logos or copyrighted imagery used.

Case 03 · Home · 1P Vendor Central

UK homeware vendor

Premium A+

Before

No A+ live at all. Vendor-eligible for Premium A+ but stuck on the plain product description. Losing the search page to own-brand and private-label competitors.

Premium A+ rebuild

After

Full Premium A+ build with embedded product video, hover-hotspot lifestyle module, and a cross-sell comparison covering the wider homeware range.

Conversion rate

Baseline

+13%

Glance-view → ATC

4.1%

5.8%

90-day repeat-purchase

Baseline

+18%

Module breakdown · top → bottom

01
Embedded video (Premium)
60-second in-room product film, captioned for sound-off
02
Full-width hero
Full-width lifestyle hero — room context, scale cues
03
Lifestyle module
Hover-hotspot module showing material detail and finish
04
Comparison chart
Range-wide chart linking sister SKUs and accessories
05
Specs / ingredients
Dimensions, materials, care instructions, UK delivery
06
Trust + certifications
FSC certified · UK-designed · 2-year guarantee
07
FAQ / objection-handling
Assembly, returns, room-fit, accessory compatibility

Module preview · mobile-first

01Embedded video (Premium)

CC0:20 / 0:60

60s product film · Captions on by default

02Full-width hero

LONDON HOMEWARE

A+ PREMIUM

Built for the way you live.

Designed in London · made to last

4.6 · 1,083

£129.00

03Lifestyle module

Tap to explore

1Solid oak

2Brushed brass

3Hand-stitched

4FSC core

04Comparison chart

Across the range

Feature

Brand A

Brand B

Compact

Standard

Family

Pro

05Specs / ingredients

Specifications

Dimensions

92% RDA

✓

Materials

78% RDA

✓

Care

88% RDA

✓

UK delivery

70% RDA

✓

06Trust + certifications

FSC certified

Verified

UK-designed

Verified

2-year guarantee

Verified

Free returns

Verified

07FAQ / objection-handling

How long does assembly take?

What's the returns window?

Will it fit my room?

Which accessories are compatible?

Illustrative example — outcomes vary by category, price point, reviews & seasonality. Mockups are stylised composites; no real brand logos or copyrighted imagery used.

Want this for your ASIN?

Send one ASIN. We'll come back with the module stack we'd ship — for free, within 24 hours.

Request a free listing appraisal

Already know which part of your A+ is underperforming? We offer focused £25 add-on diagnostics (compliance, brand-story, cross-sell, mobile rendering) — see add-on diagnostics.

Building on Amazon · The Puzzle

Amazon is a giant puzzle. Every piece matters — and order matters more.

There is no single switch that grows an Amazon brand. Real, durable growth comes from small, deliberate pieces — set down in the right sequence, with the accuracy each one deserves. Skip a piece, or place it before the foundation is ready, and you spend money making the gap larger, not smaller.

Foundation first. Growth follows. We do not promise overnight results — we share an honest evaluation against current Amazon UK 2026 standards, then build the pieces in the order they actually pay back.

Step 01

SEO Listing Content

The corner pieces — the structural foundation

Title, bullets, description and the 250-byte backend search-term field. This is where Amazon's A10 algorithm decides whether your product even exists for a UK shopper's search. Get this right and every other piece — A+, photography, PPC — has something to attach to. Get it wrong and the rest is decoration.

Title built to Amazon's 75-character cap with the primary keyword leading
Item Highlights field written to 125 characters — materials, use cases, pack detail and secondary keywords
Five benefit-led bullets, each within Amazon's 1,000-byte limit
Backend search terms structured to 250 bytes, no duplication, no brand stuffing
Written in UK English, calibrated for UK shopper intent

See the SEO Listing service

You are here

Step 02

A+ Content

The middle pieces — where shoppers decide to buy

A+ Content replaces the plain product description with up to seven image-and-text modules. It is where you handle the objections your bullets cannot — sizing, materials, comparisons, allergens, provenance. Amazon's own benchmark shows A+ lifts conversion by 3–10% on average, and Premium A+ adds another considerable layer on top of that.

Five Standard or seven Premium modules per ASIN, written in UK English
Comparison chart that cross-sells your own range instead of leaking it
Mobile-first layout — most UK Amazon traffic now arrives on a phone
Claim-safe copy reviewed against Amazon UK's 2026 restricted-terms list

See the A+ Content service

Step 03

Brand Story Module

The piece that links every ASIN in your catalogue

The Brand Story carousel sits above your A+ Content on every Brand Registry-enrolled listing. It is the single asset that runs across your entire UK catalogue — one consistent brand voice, one set of provenance signals, one route into your full range. Built once, it does the heavy lifting on every product page and every Sponsored Brands click.

Consistent brand identity across every ASIN in the catalogue
Provenance, founder story and trust signals shoppers cannot find on competitors
Direct cross-sell tiles into your top-selling ranges
Brand Registry required — we can guide the application if needed

Built within A+ Content

Step 04

Amazon Brand Store

The completed picture — your branded shop on Amazon

A multi-page Brand Store hosted on amazon.co.uk that showcases your full catalogue, removes competitor product ads, and gives Sponsored Brands traffic somewhere meaningful to land. It is the only place on Amazon where you control the layout end-to-end. With the foundation pieces in place, the Store is what turns one-off shoppers into repeat buyers.