SEO Listing Content
The corner pieces — the structural foundation
Title, bullets, description and the 250-byte backend search-term field. This is where Amazon's A10 algorithm decides whether your product even exists for a UK shopper's search. Get this right and every other piece — A+, photography, PPC — has something to attach to. Get it wrong and the rest is decoration.
- Title built to Amazon's 75-character cap with the primary keyword leading
- Item Highlights field written to 125 characters — materials, use cases, pack detail and secondary keywords
- Five benefit-led bullets, each within Amazon's 1,000-byte limit
- Backend search terms structured to 250 bytes, no duplication, no brand stuffing
- Written in UK English, calibrated for UK shopper intent
