Amazon Listing Competitor Analysis, UK: Your Category Dominance Map

It is a bespoke Amazon competitor and category analysis that benchmarks one listing against three direct competitor listings across up to twelve buyer keywords. It identifies keyword indexing gaps, organic and sponsored visibility differences, share-of-voice position, and weaknesses in title, images, video, A+ Content, pricing and reviews — then sets out a prioritised ninety-day plan. It is prepared manually by Billy Kukadia and delivered as a written PDF.

Amazon UK brand owners, manufacturers, resellers, distributors, Seller Central businesses, Vendor Central suppliers and agencies managing client accounts. It suits sellers with a live listing who want to understand why a competitor is ahead, and sellers preparing to enter a category who want the landscape mapped before committing stock or budget.

Amazon share of voice is your listing's search visibility across an agreed set of buyer keywords, expressed as a proportion of the total visibility observed for that keyword set. It measures how often and how prominently your ASIN appears in Amazon search results compared with competitors. It is a measure of search presence, not of sales.

We record where your ASIN and each competitor ASIN appear in Amazon search results for every keyword in the agreed set, across a defined number of search positions, on a stated marketplace at a recorded date. Organic and sponsored placements are counted separately where the data permits. Every report states the keywords, the date, the number of positions reviewed and any limitations.

No. Share of voice measures search visibility only. It is not audited sales market share, not verified category revenue, and not a prediction of future sales. A listing can hold strong visibility and convert poorly, or hold modest visibility and convert extremely well. The report treats visibility and conversion as separate questions.

It is a structured comparison of your product listing against named competitor listings, identified by their ASIN. Rather than reviewing your listing in isolation, it examines what specific competitors do differently — their keywords, title structure, images, video, A+ Content, price and review profile — and identifies where those differences are costing you visibility or conversion.

We take your primary ASIN and three competitor ASINs and assess them side by side against the same framework: keyword indexing, organic and sponsored visibility, title structure, image and gallery quality, video presence, A+ Content and Brand Story, price positioning, and rating and review profile. Every finding is recorded with the observation date and marketplace.

It identifies buyer keywords that one or more competitors are indexed and visible for, and your listing is not. These represent recoverable ground. It also flags terms you assume you rank for but are not indexed against — the most common and most surprising finding in the whole report.

Three direct competitor ASINs are included in the £395 fee. You may nominate a fourth and fifth, and we will quote separately for those before any additional payment is taken. Three is the number at which patterns become clear without the analysis becoming too diffuse to act on.

Up to twelve priority buyer keywords. If you are unsure which keywords matter, supply what you have and we will identify the rest as part of the buyer-keyword and search-intent map.

Yes. Amazon.co.uk is our primary market and the marketplace we know best. The standard £395 project covers one Amazon UK ASIN, three UK competitor ASINs and up to twelve UK buyer keywords.

Yes. Amazon.com is available on the same basis and at the same fee — one primary ASIN, three competitors, up to twelve keywords. The entire analysis is conducted against Amazon.com data, in US English, with US competitors and US keyword behaviour.

Not within the single £395 fee. Each marketplace requires separate research because the competitors, keywords, prices, browse nodes and search language all differ. Tell us on the form and we will confirm scope and price for the second marketplace before any payment is taken.

Your completed Category Dominance Map will normally be delivered within five working days after payment and receipt of all required information. Working days are Monday to Friday, excluding UK public holidays.

It begins on the first working day after payment has cleared and all required information has been received — your primary ASIN, three competitor ASINs, your buyer keywords and any essential supporting detail. If your order is placed on a Friday afternoon, the period begins on the following Monday.

We will contact you on the same working day we identify the gap. The five-working-day period pauses until the missing information is supplied, then resumes. Common causes are an inaccessible listing, a suspended ASIN, or a competitor ASIN from a different marketplace. We will always tell you if the clock has paused.

No. Every source used in this analysis is publicly visible on Amazon. We do not need access to your Seller Central or Vendor Central account at any point.

Never. We will not ask for your Seller Central password, your two-factor authentication code, or any account credential. If anyone claiming to represent Buy Box Savvy asks you for these, please contact us immediately at info@buyboxsavvy.com.

The free appraisal reviews one listing in isolation and returns five honest improvements within 24 hours. The Category Dominance Map reviews your listing inside its competitive set: three named competitors, up to twelve keywords, share-of-voice measurement, keyword-gap analysis, A+ Content comparison and a ninety-day roadmap. Different question, different depth, different deliverable.

No, and we will not claim otherwise. Amazon sales depend on product demand, price, reviews, stock availability, fulfilment, competition, account health and advertising activity. This report identifies where visibility and conversion are being lost and what to prioritise. Acting on it is what produces change, and the outcome still depends on factors outside our control.

No. Amazon ranking is determined by Amazon's own systems and by competitive activity we cannot control. We identify indexing gaps and visibility weaknesses and recommend the actions most likely to improve position. We do not promise a rank position, and we would be sceptical of anyone who does.

Your submission is stored securely and used only to prepare your report and manage your project. We do not sell or share your data with third parties for marketing. Uploaded documents are retained for twelve months and then deleted, unless you ask us to remove them sooner. Full detail is in our privacy notice.

There is no VAT to add. Buy Box Savvy is not currently VAT registered, so the £395 you see is the total payable. If our VAT status changes we will update our pricing and tell you before you pay.

Yes. Tell us about a fourth and fifth competitor, or additional ASINs, and we will quote separately. We do not add charges automatically — you will always see and approve a price before any further payment is taken.

No payment is taken when you submit the form. We review your ASINs and confirm the scope first, then send a payment request — normally the same working day and always within one working day. You can pay by card in one click, or by bank transfer if your finance process requires it. Your project begins once payment has been received.

You receive a confirmation, and we then verify that each ASIN is accessible and that the scope matches the standard project. If it does, we send your payment request. If your order needs a separate quotation — for example a second marketplace or additional competitors — we tell you the price before anything is charged.

Because we review every order before accepting it. Checking that your listings are accessible and that the scope is right takes a few minutes and means we never take payment for a project we cannot deliver properly. It adds roughly one working day to the process and removes the risk of a refund conversation entirely.